If we observe soldiers, we notice that they behave according to rules. They know how to use their personal weapons, how to protect themselves, disguise themselves, receive orders from their superiors, perform the tasks assigned to them, and report on their performance. Most of these requirements stem from a general understanding of the organizational culture and the mission, including the social standards and relationships related to serving in the military and obeying orders.
Strategic messaging is ever more important in the age of explosive social media. So much information flows to and through societies, governments and individuals that any attempt to organize and make sense of the data is welcome for its ability to be consumed. Not all information on the Internet is benign. Some individuals and organizations work to manipulate the information to represent their views. Some go beyond and use information as a tool to persuade. Some governments weaponize data into propaganda to purposefully harm other nations.
‘Good’ and ‘Bad’ Investments: Everything You Always Wanted to Know about Ukrainian Commanders but Were Afraid to Ask
Michael Komin and Alexander Vileykis